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11 times contextual surveys saved the day

From contextually educating users and debugging user behaviors to improving team productivity, product teams are putting Blitzllama to creative uses.

March 16, 2023
Rahul Mallapur

As product folks, we are constantly experimenting with the tools at our disposal and seeking innovative uses. We frequently encounter these situations in our customer conversations, which is why we have decided to share some intriguing tales of product managers utilizing Blitzllama in unconventional and imaginative ways. While the identities of these product managers have been kept confidential, the stories they've shared are both insightful and inspiring.

1. Contextual product education

"We cater to users who are mostly first-generation smartphone users. When we realized that there were some things our users weren't sure about, we began sharing useful product info with them while they were using the app. This move really paid off, as it helped keep them using our app for a long time and increased our long-term retention."

Contextual Survey
Contextual Survey

2. Talk to users quickly

“During a recent product and design team meeting, we were brainstorming ways to enhance our post-signup screens. While we had several ideas and were familiar with how our competitors were approaching them, we were uncertain if our customers were encountering any difficulties. As a quick hack, we promptly created a survey and were able to get on a call with roughly 20 new signups. The experience was remarkable; we went from having no customer feedback to engaging with users for the next two hours.”

3. Creating user communities

“Our weekly leaderboards have proven to be a significant revenue driver for us. To maximize it, we implemented a strategy of creating dedicated WhatsApp groups for each leaderboard, fostering healthy competition and the sharing of tips among players. We rely on Blitzllama's surveys inside our app to ensure that the right players join the appropriate WhatsApp communities”

4. Estimating feature adoption

“After consulting with our target audience, we discovered that the proposed feature was not necessary, saving us two weeks of development time. We now test our assumptions before committing to new projects.”

5. When servers went down…

"When our servers were undergoing an unscheduled maintenance and no content was loading in our mobile app, we used Blitzllama's surveys to inform and reassure all our users."

6. Debug user behaviors

“The two most pressing concerns that had been keeping me up at night - namely, why users were spending so much time setting up feature A and why they were discontinuing use after just a few days - have finally been resolved, all thanks to Blitzllama!”

7. High response rate

“To be honest, we were quite doubtful about Blitzllama's capabilities and never really expected our users to engage with it. In fact, we delayed integrating it for months until we eventually caved in, launched a survey, and were pleasantly surprised by the 40-60% response rates. Since then, we've avidly sought user feedback as an integral part of our product development process.”

8. Developer motivation

"I frequently use Blitzllama to incorporate customer stories into my PRDs, which I subsequently share with my developers. This practice has had the positive effect of motivating my developers to build these features. Nowadays, whenever I propose a new feature idea, my developers invariably request customer stories. So adding customer stories has become a regular positive habit for me."

9. Increase organic downloads

"Our organic downloads increased when PlayStore ratings from 3.7 to 4.5. We did this using Blitzllama to conditionally redirect the most happy users rate us on Playstore"

10. Price determination

“We are a re-commerce company that sources products from multiple sellers for our customers. It’s very important for us to determine the right price. So for our 100 most selling items, we ran in-the-moment surveys with appropriate product images to determine the true price.”

11. Measuring PMF for newsletters

"I embed thumbs up/down surveys at the end of my newsletters. I have collected pretty cool insights via these embedded surveys. This helps me measure my subscribers’ sentiments on each newsletter too, which is my measure of product-market fit for my newsletter. Usually, my newsletters with higher ratings are shared more and get more referral signups."