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What is product feedback? A comprehensive guide (2024)

In this comprehensive guide, learn what product feedback is, how it can help you improve your product, and how to effectively collect and use it.

December 25, 2023
Team Blitzllama

Product owners and user researchers face a common challenge: understanding what users truly think about their products. 

Navigating the murky waters of user satisfaction and improvement requires a keen understanding of product feedback. 

Empathy is essential; grasping users' needs, pain points, and desires is the key to crafting a successful product. 

In this comprehensive guide, we delve into the intricacies of product feedback. We equip product owners and user researchers with the knowledge to collect, analyze, and act on feedback effectively. 

Elevate your product's success by harnessing the power of user insights through this in-depth guide.

What is product feedback?

Product feedback is valuable insights from users about a product's performance. It helps product owners understand user experiences and make improvements. 

Users share their opinions, positive or negative, to enhance the product. This input is crucial for refining features and addressing issues. 

Actively seeking feedback fosters user engagement and loyalty. Product feedback aids in identifying areas for innovation and gauging customer satisfaction. It guides product development, ensuring it aligns with user expectations. 

A quote on product feedback

For product owners and user researchers, regularly collecting and analyzing feedback is key to maintaining a successful product that meets user needs and stays competitive in the market.

Now that we've established what product feedback is, let's delve into why it's so essential for the success of your product.

Why is collecting product feedback important?

Collecting product feedback is a cornerstone of product development. It offers a direct line of communication between users and product teams, helping identify strengths and weaknesses. 

By understanding user perspectives, product owners can align their strategies with user needs, ultimately leading to a more user-friendly and marketable product:

1) Enables a user-centric product roadmap

Collecting product feedback is crucial for shaping a user-centric product roadmap. By actively seeking and analyzing user insights, product owners can align development efforts with user needs and preferences. 

This ensures that features and improvements are prioritized based on real user experiences, leading to a product that resonates with its audience. 

A user-centric approach not only enhances customer satisfaction but also increases the likelihood of long-term product success by meeting evolving user expectations.

2) Helps you understand your users better

Product feedback serves as a valuable tool for gaining a deeper understanding of your users. It provides direct insights into user behaviors, preferences, and pain points. 

By actively listening to user feedback, product owners can identify patterns, uncover trends, and refine their understanding of the target audience. 

This knowledge is instrumental in creating more targeted and effective user experiences. Understanding users better enables product teams to make informed decisions, ultimately resulting in a product that meets and exceeds user expectations.

3) Understand product and feature adoption

Collecting feedback facilitates a clear understanding of product and feature adoption. By monitoring user responses, product owners can gauge the success and acceptance of new features or changes. 

This insight allows for data-driven decision-making, helping teams refine and iterate on features that resonate with users. 

Additionally, understanding adoption patterns aids in identifying potential challenges or barriers to user engagement, enabling product owners to proactively address issues and optimize the overall user experience.

4) Shows your users that their insights matter

Engaging in a feedback loop with users demonstrates that their insights matter. When users see their feedback implemented or addressed, it fosters a sense of collaboration and connection with the product and its development team. 

This not only enhances user satisfaction but also builds trust and loyalty. Acknowledging and acting upon user feedback creates a positive feedback loop, encouraging users to continue providing valuable insights. 

This user-centric approach not only strengthens the relationship between users and the product but also contributes to a more successful and resilient product ecosystem.

With a clear understanding of the importance of product feedback, let's explore the different types that can significantly impact your product development.

Types of product feedback

Product feedback can be classified into two types: solicited and unsolicited. 

Types of product feedback

Solicited feedback is the one that is specifically asked for by the product owner, while unsolicited feedback is the one that is given by customers or users without being asked for it. 

Both types of feedback are valuable in their own way and can help improve the product in different aspects. Let's take a closer look at both types:

1) Solicited feedback

a) Surveys:

Surveys are powerful tools for gathering structured feedback from users. They offer valuable insights into different aspects of the user experience.

NPS Survey:

  • Net Promoter Score (NPS) surveys measure the likelihood of users recommending your product to others.
  • Users rate on a scale from 0 to 10, and responses are categorized as promoters, passives, or detractors.
  • NPS helps gauge overall customer satisfaction and loyalty.

CSAT Survey:

  • Customer Satisfaction (CSAT) surveys focus on assessing users' satisfaction with specific interactions or experiences.
  • Users typically rate their satisfaction on a scale, providing quantitative data for product improvement.
  • CSAT surveys are useful for pinpointing areas of improvement or enhancement.

CES Survey:

  • Customer Effort Score (CES) surveys evaluate the ease of completing tasks within the product.
  • Users rate their effort on a scale, aiding in identifying and eliminating friction points.
  • CES surveys help streamline user journeys for enhanced usability.

b) User interviews:

User interviews allow for in-depth exploration of user experiences, providing qualitative insights into their thoughts and preferences.

  • Conducting one-on-one interviews helps uncover nuanced feedback, allowing product owners to understand users' motivations and pain points.
  • Open-ended questions encourage users to share detailed experiences, offering valuable context for product improvement.
  • User interviews foster a direct connection with users, enhancing empathy and promoting user-centric design.

c) Usability testing:

Usability testing involves direct observation of users interacting with the product, highlighting areas of improvement and validating design choices.

  • Observing users in real-time provides actionable insights into how they navigate the product and accomplish tasks.
  • Recording user behavior and feedback during usability testing aids in identifying user interface issues and optimizing workflows.
  • Usability testing is crucial for refining the product's design and enhancing overall user satisfaction.

d) In-app feedback tools:

In-app feedback tools empower users to share their thoughts and suggestions directly within the product interface.

  • Integrating feedback forms or prompts within the app encourages users to provide instant feedback, capturing real-time insights.
  • These tools are effective in collecting spontaneous reactions and identifying immediate pain points in the user journey.
  • In-app feedback tools foster user engagement and demonstrate a commitment to continuous improvement.

e) Customer support interactions:

Customer support interactions offer a unique opportunity to gather feedback from users who have encountered issues or challenges.

  • When users contact customer support, inquire about their experience to gather insights into pain points and areas needing improvement.
  • Analyzing common issues raised through customer support interactions informs prioritization of product enhancements.
  • Proactively seeking feedback during customer support interactions demonstrates a commitment to resolving user concerns promptly.

2) Unsolicited feedback

a) Reviews:

User reviews play a crucial role in gauging the overall satisfaction and perception of your product. They offer valuable insights for product owners and user researchers. Here are key types of product feedback through reviews:

Website reviews:

  • Users often share their experiences on your official website. Encourage customers to leave reviews directly on your site to create a reliable source of feedback.
  • Positive website reviews can serve as testimonials, building trust among potential customers.

App store listings:

  • App store reviews are critical for mobile applications. Users frequently leave feedback on platforms like Google Play or Apple App Store.
  • App store reviews influence potential users' decisions. Monitoring and responding to these reviews can help address concerns and demonstrate your commitment to customer satisfaction.

b) Social media comments:

Social media provides a dynamic space for users to express their thoughts about your product. Understanding the different types of feedback on social platforms is crucial for product owners and user researchers:

Public mentions:

  • Users might mention your product in their posts, creating organic visibility. Regularly monitor brand mentions to grasp the sentiment surrounding your product.
  • Engage with positive mentions to reinforce customer loyalty and address concerns in negative ones promptly.

Comment threads:

  • Comments on your posts or others' content about your product can contain valuable feedback. Analyze these threads to identify recurring themes or issues.
  • Actively participate in discussions, providing insights and thanking users for positive feedback to foster a community around your product.

Direct messages:

  • Users may opt to send private messages with detailed feedback. Ensure you have a system in place to receive and respond to these messages promptly.
  • Direct messages offer a more personalized channel for users to express concerns or share positive experiences. Acknowledge each message to show users their input is valued.

c) Email and chat messages:

Direct communication channels like email and chat provide an intimate space for users to express their thoughts. Product owners and user researchers should pay attention to the following aspects:

Email feedback:

  • Users may send detailed feedback via email. Set up a dedicated email address for collecting user input and respond promptly to acknowledge their contribution.
  • Email feedback often contains specific insights that may not be shared publicly, offering a deeper understanding of user experiences.

Chat messages:

  • Users may prefer instant messaging for quick feedback. Whether through a website chat or messaging apps, respond promptly to keep the conversation flowing.
  • Chat messages can provide real-time insights into user issues or inquiries. Use chat interactions to gather immediate feedback during crucial moments, such as product launches or updates.

Now that we've identified the types of product feedback, let's move on to exploring effective strategies for collecting this valuable input from your users.

How to collect product feedback?

Collecting product feedback involves employing diverse strategies such as surveys, user interviews, and in-app feedback forms. Utilizing the right methods ensures a holistic approach to gathering insights that can inform product development:

1) In-app or In-product survey

In-app or in-product surveys are tools embedded within the application or product interface to collect real-time feedback from users. They typically consist of brief questions or prompts aimed at gauging user satisfaction or gathering specific insights.

In-app product feedback


Implement in-app surveys strategically, such as after users complete a key action or when they spend a significant amount of time on a particular feature. Timing is crucial to capture the user's experience at relevant moments.


  • Post-transaction surveys: Trigger a survey after users make a purchase or complete a transaction, asking about their experience.
  • Feature-specific surveys: Target users with surveys related to a specific feature shortly after they interact with it.
  • Onboarding feedback: Collect insights during the onboarding process to understand user experience from the start.
  • Exit intent surveys: Trigger surveys when users show signs of leaving the app to capture feedback before they exit.

2) Popup survey

Popup surveys are small, immediate questionnaires that appear on the screen, often interrupting the user's flow. These are useful for capturing quick insights without requiring users to navigate away from the current page.

Popup survey


Use popup surveys when you want to capture spontaneous reactions or feedback without causing significant disruption. It's effective for gathering feedback on specific elements or events.


  • Time-based popups: Set surveys to appear after a certain duration of user engagement.
  • Event-triggered popups: Show surveys after users complete a specific action or task.
  • Page-exit popups: Capture feedback when users attempt to leave a page or the app.
  • Scroll-triggered popups: Display surveys as users scroll through content to gauge satisfaction at various points.

3) Popover survey

Popover surveys are similar to popups but are less intrusive. They typically appear as a small box or tab on the edge of the screen and expand upon user interaction.

Popover survey


Deploy popover surveys when you want to maintain a balance between capturing feedback and preserving the user experience. They are less interruptive than popups but can still be effective.


  • Hover-activated popovers: Trigger surveys when users hover over a specific element.
  • Click-to-expand popovers: Allow users to click on a tab or icon to open the survey.
  • Time-delayed popovers: Set a delay before the survey appears to avoid immediate disruption.
  • Scroll-activated popovers: Display surveys as users scroll, minimizing interference.

4) Feedback button

A feedback button is a persistent element within the app or product interface that users can click to provide feedback. It serves as an easily accessible channel for users to share their thoughts.

Feedback button


Integrate feedback buttons as a continuous option, allowing users to provide feedback at their convenience. This method is ideal for users who prefer initiating feedback themselves.


  • Floating feedback button: A button that hovers on the screen, allowing users to click and provide feedback anytime.
  • Toolbar feedback button: Integrate the button into the app's toolbar or navigation for quick access.
  • Inline feedback button: Place the button near specific features, encouraging targeted feedback.
  • Menu or sidebar button: Include the feedback option in the app's menu or sidebar for easy access.

5) Slide-up survey

Slide-up surveys emerge from the bottom or side of the screen, providing a non-intrusive yet visible way to gather feedback. Users can engage with these surveys without interrupting their current tasks.

Slide-up survey


Implement slide-up surveys when you want to collect feedback discreetly without disrupting the user's workflow. This method is suitable for capturing feedback on overall experience or specific features.


  • Timed slide-ups: Set surveys to slide up after a certain period of user engagement.
  • Scroll-triggered slide-ups: Display surveys as users scroll through content, maintaining a natural flow.
  • Exit-intent slide-ups: Capture feedback as users show signs of leaving the page or app.
  • Event-driven slide-ups: Trigger surveys based on specific user interactions or events.

6) Bottom-bar Survey

A bottom-bar survey is a subtle but accessible feedback tool placed at the bottom of the screen. It is a less obtrusive option, allowing users to engage with it at their convenience.

Bottom-bar survey


Utilize bottom-bar surveys when you want to maintain a constant feedback option without interfering with the main content. It's effective for collecting ongoing impressions and general feedback.


  • Sticky bottom bar: Keep the feedback option visible as users navigate through different sections.
  • Icon-activated bottom bar: Include a small icon that expands into a survey when clicked.
  • Scroll-activated bottom bar: Display the survey as users scroll through content, ensuring it remains unobtrusive.
  • Contextual bottom bar: Tailor the survey content based on the specific page or feature the user is interacting with.

7) Email survey

Email surveys involve sending questionnaires directly to users' email addresses. This method allows for more in-depth feedback and is suitable for gathering insights over an extended period.

An example of email survey from
Another example of email survey from


Use email surveys when you want to collect detailed feedback, testimonials, or insights that require thoughtful consideration. This method is effective for measuring long-term user satisfaction and overall product perception.


  • Post-purchase email surveys: Send surveys after users make a purchase, focusing on their entire experience.
  • Periodic email check-ins: Regularly send surveys to users to gauge their evolving perceptions and needs.
  • Feature-specific email surveys: Target users with surveys related to specific updates or features.
  • Customer journey email surveys: Map out the user journey and send surveys at key touchpoints to gather comprehensive insights.

Having learned how to gather product feedback, the next crucial step is understanding how to analyze this feedback to derive actionable insights.

How do you analyze product feedback?

Analyzing product feedback involves identifying patterns, trends, and common themes. This process helps distill actionable insights, guiding product owners in making informed decisions to improve the user experience. Let’s learn how to analyze the product feedback data:

Analyze product feedback

1) Collect the data:

To gain valuable insights from product feedback, start by collecting data systematically. Follow these actionable steps:

a. Utilize multiple channels:

  • Gather feedback from diverse sources like customer surveys, social media, and direct user interactions.
  • Cast a wide net to capture a comprehensive view of user sentiments.

b. Implement user analytics tools:

  • Leverage tools such as Google Analytics, Mixpanel, or Hotjar to track user behavior and interactions within your product.
  • Quantitative data complements qualitative feedback, offering a holistic understanding.

c. Establish feedback loops:

  • Encourage users to provide feedback directly within the product interface.
  • Implement in-app surveys or feedback buttons to capture real-time insights during user sessions.

d. Monitor customer support channels:

  • Regularly review customer support tickets and inquiries for recurring issues.
  • Identify patterns in user complaints or requests to address common pain points.

e. Leverage social listening:

  • Monitor social media platforms for mentions of your product.
  • Understand user sentiment and identify emerging trends or concerns.

2) Categorize the data:

Once data is collected, organize it effectively to uncover meaningful patterns. Follow these practical steps:

a. Create clear categories:

  • Develop a set of distinct categories based on common themes in the feedback.
  • Ensure categories align with key product aspects such as usability, features, and performance.

b. Prioritize feedback:

  • Classify feedback based on severity and impact on user experience.
  • Prioritize addressing critical issues that have a significant impact on user satisfaction.

c. Utilize tags and labels:

  • Tag feedback with relevant keywords to facilitate easy retrieval and analysis.
  • Use labels to identify positive feedback, pain points, and feature requests for targeted improvements.

d. Identify trends and patterns:

  • Look for recurring patterns or trends within each category.
  • Identify if specific issues are reported by a significant number of users, signaling widespread concerns.

e. Connect quantitative and qualitative data:

  • Combine quantitative data, such as the frequency of specific feedback, with qualitative insights.
  • Gain a nuanced understanding of user sentiments by exploring the context surrounding the feedback.

3) Analyze the data:

To extract actionable insights from the categorized data, follow these practical analysis steps:

a. Conduct root cause analysis:

  • Drill down into the root causes of recurring issues.
  • Understand the underlying factors contributing to user dissatisfaction.

b. Identify low-hanging fruits:

  • Pinpoint quick wins and straightforward improvements that can have an immediate positive impact.
  • Addressing minor issues promptly enhances user satisfaction.

c. Prioritize feature requests:

  • Evaluate user requests based on popularity and alignment with the product's strategic goals.
  • Prioritize the development of features that resonate most with your user base.

d. Assess user sentiment over time:

  • Analyze feedback trends over different time periods.
  • Understand how user sentiment evolves and if changes correspond to product updates or changes.

e. Iterate and communicate:

  • Implement necessary changes based on the analysis.
  • Communicate updates and improvements to users, demonstrating responsiveness to their feedback.

Now that we've covered the analysis part, let's move on to the practical aspect of implementing the gathered feedback into your product.

How to implement the feedback in your product?

Implementing product feedback requires a strategic approach, focusing on addressing key issues and enhancing user experience. By prioritizing and incorporating valuable insights, product owners can ensure meaningful and positive changes to their offerings:

Implement product feedback

1) Develop a roadmap

To implement feedback effectively in your product, start by developing a comprehensive roadmap. This roadmap acts as a strategic guide, helping you navigate the feedback integration process seamlessly.

a. Identify key feedback themes: 

  • Categorize user feedback into themes, focusing on common issues or suggestions. 
  • This allows you to prioritize and address the most impactful aspects of your product.

b. Prioritize features: 

  • Determine which features align with user needs and business goals. 
  • Prioritize them based on the feedback's urgency and potential impact, ensuring a targeted and efficient implementation process.

c. Set Clear objectives: 

  • Define specific objectives for each feedback theme. 
  • Whether it's enhancing user experience or fixing bugs, clarity in objectives ensures a focused approach towards improvement.

d. Timeline and milestones: 

  • Establish a realistic timeline for implementation. 
  • Break it down into milestones, making it easier to track progress and communicate updates to stakeholders.

2) Create a plan for implementation

With a roadmap in place, it's time to create a detailed plan for implementing the identified improvements. A well-structured plan streamlines the execution process, reducing potential roadblocks.

a. Cross-functional collaboration: 

  • Foster collaboration between development, design, and product teams. 
  • Ensure everyone understands their role in the implementation process, promoting a cohesive approach to addressing user feedback.

b. Break down tasks: 

  • Divide implementation tasks into manageable chunks. 
  • This granularity facilitates a step-by-step approach, making it easier to monitor progress and adjust the plan if needed.

c. Allocate resources effectively: 

  • Assess the resources required for implementation, including manpower and technology. 
  • Allocate resources efficiently to prevent bottlenecks and ensure a smooth execution process.

d. Testing protocols: 

  • Develop robust testing protocols to validate changes before releasing them to users. 
  • Thorough testing helps identify potential issues early on, reducing the risk of negatively impacting the user experience.

3) Communicate with users

Transparent and consistent communication with users is crucial during the feedback implementation process. Keeping users informed builds trust and sets expectations for upcoming changes.

a. Acknowledge feedback: 

  • Respond promptly to user feedback, acknowledging their insights and expressing gratitude. 
  • This reinforces a positive relationship with your user base and encourages continued engagement.

b. Share implementation updates: 

  • Regularly update users on the progress of feedback implementation. 
  • Share milestones achieved, anticipated timelines, and any challenges faced. 
  • Transparency fosters a sense of involvement and understanding among users.

c. Collect additional input: 

  • Seek further input on proposed changes. 
  • Conduct surveys or user interviews to gather opinions on the planned improvements. 
  • This additional feedback can refine your implementation strategy and address any overlooked concerns.

d. Provide release notes: 

  • When changes are implemented, provide detailed release notes. 
  • Clearly communicate what has been improved, fixed, or added. 
  • This empowers users to make the most of the updated features and understand how their feedback contributed to the enhancements.

4) Measure and iterate

To ensure ongoing success, establish a robust system for measuring the impact of implemented changes and be prepared to iterate based on the results.

a. Define key metrics: 

  • Clearly define the key performance indicators (KPIs) related to the implemented changes. 
  • Whether it's user engagement, satisfaction, or conversion rates, measurable metrics provide insights into the effectiveness of your improvements.

b. Regularly analyze data: 

  • Consistently analyze user data to assess the impact of changes. 
  • Use analytics tools to monitor user behavior and gather quantitative insights. 
  • Regular data analysis allows you to make informed decisions about further iterations.

c. User feedback loops: 

  • Maintain open channels for continuous user feedback. 
  • Implement mechanisms such as in-app surveys or feedback forms to gather real-time insights. 
  • This ongoing feedback loop helps you stay attuned to evolving user needs.

d. Iterate based on insights: 

  • Act on the insights gained from data analysis and user feedback. 
  • Iterate on features or aspects that require further improvement. 
  • The iterative process ensures that your product remains aligned with user expectations and industry trends.

With the implementation process understood, let's explore some real-world examples of product feedback that led to positive changes.

What are the examples of product feedback?

Real-world examples illustrate the impact of product feedback, showcasing instances where user input has led to successful product enhancements. These examples serve as inspiration for product owners seeking to leverage feedback for positive transformations:


Google, the tech giant renowned for innovation, places great emphasis on user feedback to refine its products continually. The company utilizes various channels to collect and implement product feedback:

User surveys: Google employs user surveys to gather insights directly from its vast user base. These surveys pop up within different products, seeking opinions on features, usability, and overall satisfaction.

An example of Google's user survey

In-app feedback: Google's built-in feedback mechanisms, allow users to report issues or suggest improvements seamlessly. This real-time input proves invaluable in addressing immediate concerns and identifying recurring problems.

An example of Google's in-app feedback

Beta testing programs: Google often releases beta versions of its products, inviting a select group of users to test new features before a broader rollout. This controlled environment enables Google to receive targeted feedback and identify potential issues early in the development process.

Google's beta testing program

Data analytics: Google extensively employs data analytics to track user behavior. By analyzing user interactions and patterns, they gain insights into how people use their products, guiding informed decisions for enhancements.

Google's commitment to user feedback is evident in the iterative nature of its products, ensuring they align closely with user expectations and needs. This approach allows Google to stay at the forefront of technological advancements.


Uber, a trailblazer in the ride-sharing industry, relies on user feedback to enhance its platform's functionality and user experience. Here's how Uber actively collects and implements feedback:

Rating system: After each ride, both riders and drivers can rate each other. This two-way rating system not only fosters accountability but also provides valuable feedback to Uber about the overall ride experience.

Uber's rating system
Source: Ubergizmo

In-app feedback: Uber's app includes a dedicated section for users to submit feedback or report issues. This direct communication channel allows users to express their concerns, ranging from app glitches to driver behavior.

Uber's in-app feedback
Source: Uberpromo

Customer support interactions: Uber's customer support team plays a crucial role in gathering feedback. Interactions with users who reach out for assistance offer insights into specific challenges users face, helping Uber identify areas for improvement.

Uber's customer support interactions

Pilot programs: Uber often conducts pilot programs to test new features or services. By involving a subset of users, the company gauges reactions and collects feedback before a wider release, minimizing potential negative impacts.

Uber's responsiveness to user feedback has contributed to the platform's evolution, ensuring it remains adaptable to the dynamic needs of both riders and drivers.


Amazon, the e-commerce giant, leverages user feedback to refine its platform and enhance the shopping experience for millions. The following methods illustrate how Amazon actively gathers and acts upon user insights:

Product reviews: Amazon encourages users to leave reviews for purchased products. These reviews serve a dual purpose – helping other buyers make informed decisions and providing Amazon with valuable feedback on product quality and functionality.

Amazon product reviews

Customer surveys: Periodic surveys are sent to Amazon customers, seeking feedback on their overall shopping experience. This approach allows Amazon to identify trends, preferences, and pain points, shaping strategic decisions for platform improvements.

Amazon customer survey
Source: MonsterInsights

Recommendation algorithms: Amazon's recommendation algorithms are finely tuned based on user behavior and feedback. By analyzing what users browse, purchase, or rate positively, Amazon tailors product recommendations, enhancing the personalized shopping experience.

Voice of the customer programs: Amazon has initiatives dedicated to capturing the "voice of the customer." This involves systematically collecting and analyzing customer feedback across various touchpoints, helping Amazon stay attuned to evolving user expectations.

Amazon voice of the customer program

Amazon's customer-centric approach, rooted in feedback analysis, reinforces its position as a customer-first platform in the highly competitive e-commerce landscape.


Airbnb, a disruptor in the hospitality industry, prioritizes user feedback to continually refine its platform and services. The following strategies showcase how Airbnb actively collects and acts upon user insights:

Guest and host reviews: The cornerstone of Airbnb's feedback system lies in guest and host reviews. Both parties can provide ratings and detailed feedback after a stay, creating transparency and accountability within the community.

Airbnb guest and host reviews

Customer support feedback: Airbnb's customer support interactions serve as another avenue for collecting feedback. Understanding the challenges users face during their stays allows Airbnb to address issues promptly and implement systemic improvements.

Airbnb customer support feedback

Host clubs and forums: Airbnb facilitates forums and host clubs where hosts can share experiences and provide feedback. This informal yet valuable channel enables Airbnb to tap into the collective wisdom of its host community for nuanced insights.

Airbnb's host clubs

User testing labs: Airbnb conducts user testing sessions in controlled environments to observe how individuals interact with its platform. This hands-on approach allows Airbnb to identify pain points and areas for improvement before implementing changes.

Airbnb's user testing labs
Source: UX Planet

Airbnb's commitment to user feedback contributes to the platform's adaptability, ensuring that it remains a trusted and user-friendly marketplace for both guests and hosts.

Now that we've seen practical examples, let's conclude our journey by exploring the best tools available for efficiently collecting product feedback.

Best tools to collect product feedback

Several tools cater specifically to collecting product feedback, ranging from survey platforms to user analytics tools. By utilizing these tools, product owners and user researchers can streamline the feedback collection process and gather actionable insights for product improvement:

1) Blitzllama

Best tool to collect product feedback

Blitzllama stands out as an exceptional tool for collecting product feedback due to its intuitive interface and robust features. Product owners can easily create customizable surveys and feedback forms, tailoring questions to gather specific insights. The real-time analytics dashboard provides instant access to valuable data, empowering product teams to make informed decisions swiftly. With its seamless integration capabilities, Blitzllama ensures a smooth feedback collection process, enhancing collaboration among team members and streamlining the overall feedback analysis workflow.

2) Typeform


Typeform proves to be an invaluable asset for product owners seeking a user-friendly yet powerful feedback collection tool. Its visually engaging and conversational interface encourages respondents to provide detailed insights effortlessly. Product owners can create dynamic surveys with conditional logic, ensuring a personalized and targeted feedback gathering experience. Typeform's analytics feature provides a comprehensive overview of responses, allowing product teams to identify patterns and prioritize enhancements effectively. With its seamless integration options and mobile responsiveness, Typeform ensures a seamless and inclusive feedback collection process.

3) Survicate


Survicate emerges as a versatile and comprehensive tool for product feedback collection, offering a range of survey types to cater to diverse needs. Product owners can utilize NPS, CES, or custom surveys to gather specific feedback metrics. Survicate's targeting options enable precise audience segmentation, ensuring that feedback is collected from the right user groups. The platform's integration capabilities with popular project management tools enhance workflow efficiency. With its emphasis on customization and ease of use, Survicate empowers product owners and user researchers to extract meaningful insights, facilitating data-driven decision-making in product development.


In conclusion, product feedback is an invaluable tool for product owners and user researchers. It serves as a direct line of communication with users, offering insights that drive product improvement. 

Actively seeking and analyzing feedback fosters a user-centric approach, enhancing overall product satisfaction. Regularly collecting feedback not only identifies issues but also unveils opportunities for innovation. 

By prioritizing user input, product owners can align their development efforts with genuine user needs. Embracing a comprehensive feedback strategy creates a dynamic feedback loop, ensuring continual refinement and success in meeting user expectations. 

Ultimately, a well-executed feedback process is the cornerstone of building successful and user-friendly products.