Identify friction points, streamline onboarding, and fix technical issues to increase registration completion rates and improve user experience.
A sign-up barrier survey helps uncover why users aren’t completing their registration process. Whether it’s due to mismatched expectations, confusing forms, technical difficulties, or unnecessary steps, understanding these friction points can help optimize the onboarding experience and improve conversion rates. By collecting feedback directly from users who abandon sign-up, product teams can implement targeted improvements to remove roadblocks and increase successful registrations.
Benefits of Running This Survey:
- Increase Sign-Up Completion Rates: Identify and remove obstacles preventing users from completing the registration process.
- Improve User Experience: Simplify and streamline sign-up flows to make onboarding seamless.
- Address Technical Issues: Detect and fix bugs, slow loading times, or errors that disrupt the process.
- Align Expectations: Ensure marketing and product messaging matches what users experience during sign-up.
What This Survey Helps You Discover:
- Problems It Can Solve for Product Teams:
- Are users facing technical issues that prevent them from signing up?
- Are form fields too complex or asking for too much information upfront?
- Is the sign-up process aligned with what users expect from your product?
- Opportunities It Can Identify:
- What steps can be streamlined or removed to reduce friction?
- Would users prefer alternative sign-up options (e.g., Google login, social sign-ups)?
- Are there unclear instructions or UI elements that cause hesitation or confusion?
Example Use Case:
Imagine you manage a SaaS platform and notice a high drop-off rate during the sign-up process. By running this survey, you discover that:
- Users abandon sign-up due to a lengthy form requiring too much personal information upfront.
- Many users expect a free trial but are required to enter payment details before accessing the product.
- Some users encounter an error when verifying their email, blocking them from completing registration.
With these insights, your team streamlines the form, offers a no-credit-card-required trial option, and fixes the email verification issue, leading to higher sign-up completion rates.
