Identify 'visitor goals

This microsurvey template helps you uncover what visitors to your site are looking for, allowing you to align your content and messaging with their needs. By understanding visitor goals, you can ensure that your website effectively drives users through the funnel and supports their decision-making process. Use this survey to validate that your site’s user journeys and messaging resonate with your audience.

How You Can Benefit from Running This Survey: This survey helps you:

• Validate that your content and messaging address visitor needs effectively.
• Identify gaps in your user journeys that may cause visitors to disengage.
• Fine-tune your site structure, language, or content to align better with user expectations.

What This Survey Will Help You Discover:

1. Problems It Can Solve:
   
   • Misalignment between website content and visitor goals.
   • Unclear messaging that confuses or frustrates users.
   • Missed opportunities to support visitors in their decision-making journey.
2. Opportunities It Can Identify:
   
   • Improvements to the clarity and relevance of key user journeys.
   • New content or features to support underserved visitor needs.
   • Enhanced messaging to build trust and guide visitors toward conversion.

Example / Use Case:
Imagine you manage a travel booking site, and you want to understand what visitors are hoping to find when they land on your homepage. You deploy a microsurvey asking:

• “What brought you to our site today?”
• “What specific information or tools were you hoping to find?”
• “Did you find what you were looking for on this page? If not, what was missing?”
• “What could we improve to make your experience better?”

From the responses, you learn that many visitors come to your site for travel inspiration but struggle to find clear recommendations or itineraries. Using this insight, you create a dedicated “Trip Ideas” section on the homepage featuring curated travel plans and visually engaging content. Additionally, you update your navigation to make it easier for users to access this new section. These changes increase visitor engagement and help guide users toward booking decisions.

Closing Note: By understanding visitor goals and validating key user journeys, you can ensure your website meets user needs and expectations. This survey empowers product managers, UX designers, and marketers to create a more intuitive and effective user experience, driving better outcomes for both users and your business.