Identify Your True Competitors

This microsurvey template helps you uncover which other solutions your prospects are considering alongside your product. Whether these competitors are directly comparable products or unexpected alternatives, this survey gives you the insights needed to refine your positioning and strategies. Use it to identify both your biggest threats and potential blind spots in the competitive landscape.

How You Can Benefit from Running This Survey: This survey helps you:

• Pinpoint your true competitors, even those you might not have anticipated.
• Understand how your product is perceived in the context of the competitive landscape.
• Identify gaps in your offering compared to what competitors provide.

What This Survey Will Help You Discover:

1. Problems It Can Solve:some text
   • Lack of clarity about who your real competitors are.
   • Overlooking competitors that may appeal to your audience in unexpected ways.
   • Misaligned messaging that doesn’t highlight your unique value proposition relative to competitors.
2. Opportunities It Can Identify:some text
   • Areas to differentiate your product from direct and indirect competitors.
   • Insights to develop features or messaging that address gaps competitors fail to meet.
   • Potential partnerships with adjacent or complementary solutions in the market.

Example / Use Case: Imagine you manage a subscription-based fitness app. You want to know which other options your prospects consider before subscribing. Using this microsurvey, you ask questions like:

• “Which other fitness solutions, apps, or services are you considering alongside {our product}?”
• “What features or benefits do these other options offer that appeal to you?”

From the responses, you learn that your prospects are not only comparing your app to direct competitors like other fitness apps but also to in-person fitness classes and even streaming platforms offering workout videos. This insight helps you adjust your messaging to emphasize unique app advantages, like flexibility and cost-effectiveness, while also exploring opportunities to integrate features that mirror in-person class experiences.

Closing Note: This template provides critical insights into the competitive landscape, empowering product managers, marketers, and brand strategists to refine positioning, identify differentiation points, and better meet the needs of their target audience.