Prioritize valuable features, identify underused ones, and guide roadmap planning to boost retention and streamline development.
Understanding which features your users find most valuable is crucial for prioritizing development efforts and resource allocation. By measuring feature usage and importance, you can pinpoint what’s driving engagement, identify underused functionalities, and ensure your roadmap aligns with user needs. This survey template allows you to gather both quantitative and qualitative insights to guide your decision-making.
Benefits of Running This Survey:
- Prioritize Development: Focus on enhancing or expanding features that matter most to your users.
- Optimize Resources: Identify low-value features that can be deprecated or simplified, saving time and costs.
- Improve User Retention: By understanding what users find important, you can double down on features that increase satisfaction and loyalty.
- Inform Future Planning: Gain clarity on unmet needs or feature gaps to inspire innovation and guide the product roadmap.
What This Survey Helps You Discover:
- Problems It Can Solve for Product Teams:
- Are there features that users find difficult to use or understand?
- Which features are not being used and why? (e.g., lack of awareness, poor functionality, irrelevance)
- Are there discrepancies between feature usage and its perceived importance?
- Opportunities It Can Identify:
- Which highly-used features could be enhanced to deliver even greater value?
- What emerging user needs could be addressed with new features?
- Are there opportunities to bundle underutilized features with high-value ones to drive adoption?
Example Use Case:Suppose you’ve built a project management tool with features like task tracking, team collaboration, and time reporting. By running this survey, you discover that:
- Task tracking is used daily by 80% of users and is rated as highly important, suggesting it’s a core feature to maintain and optimize.
- Time reporting, while considered useful by a niche segment, is underutilized because users find it too complex. Simplifying the interface could drive adoption.
- Team collaboration features are considered highly important but lack key functionalities users expect, such as real-time notifications or integrations with other tools.
