✓ Free forever starter plan
✓ No credit card required.

Product feedback survey: A comprehensive guide (2024)

Stop guessing what your customers want! This ultimate guide to product feedback surveys shows you how to design, distribute, and analyze surveys.

February 6, 2024
Team Blitzllama

Is your product struggling to meet user expectations? Frustrated with vague feedback? We get it. 

Understanding what users really want is a common challenge for product teams. That's why we've crafted a straightforward guide to help you nail product feedback surveys. 

Dive into practical tips, from crafting clear questions to analyzing responses. Improve your product with the power of effective feedback surveys.

What is a product feedback survey?

A product feedback survey is a tool used by product teams to gather insights from users about their experiences with a particular product. It consists of a set of questions designed to understand user satisfaction, identify issues, and collect suggestions for improvement. 

Users are asked to share their thoughts on features, usability, and overall satisfaction with the product. The survey aims to provide actionable feedback that helps the product team enhance the product's performance and user experience. 

By actively involving users in the feedback process, product teams can make informed decisions and prioritize improvements based on real user perspectives, fostering continuous product enhancement.

Now that we've established the importance of product feedback surveys, let's delve into why your team should actively consider incorporating them into your product development strategy.

Why should you run a product feedback survey?

Running a product feedback survey is not just a checkbox item; it's a strategic move to gather valuable insights directly from your users. Understanding customer sentiments, preferences, and pain points empowers product teams to make informed decisions, ultimately leading to better products and increased customer satisfaction:

Why should you run a product feedback survey?

1) Enables a customer-centric product roadmap

Running a product feedback survey is vital for crafting a customer-centric product roadmap. By gathering insights directly from users, you gain a clear understanding of their needs and preferences. This ensures that your product development aligns with customer expectations, enhancing overall satisfaction. A well-tailored roadmap, shaped by customer feedback, helps prioritize features and updates that truly matter to your users.

2) Shows your customers and users that their insights matter

Implementing a product feedback survey demonstrates to your customers and users that their opinions are valued. When users see their feedback being actively sought and considered, it fosters a sense of involvement and importance. This not only strengthens the relationship between your product and its users but also encourages loyalty. Showing that their insights drive improvements can turn users into advocates, positively impacting your product's reputation.

3) It helps you understand your customers and users better

Product feedback surveys provide a direct channel to understanding your customers and users on a deeper level. Analyzing the feedback allows you to uncover patterns, preferences, and pain points. This knowledge is invaluable for refining user personas and tailoring your product to meet specific user needs. The better you understand your audience, the more effectively you can address their concerns and enhance their overall experience with your product.

4) Understand product and feature adoption

Efficiently gauging product and feature adoption is another compelling reason to run a feedback survey. By soliciting feedback, you can identify which features resonate most with users and which might need improvement or promotion. This information is crucial for optimizing user engagement and retention. Tracking adoption trends helps you make data-driven decisions, ensuring that your product evolves in ways that align with user preferences, ultimately contributing to its long-term success.

Now that we've explored the significance of product feedback surveys, let's move on to understanding the different types of surveys you can utilize to extract meaningful data.

Types of product surveys

Product surveys come in various forms, each serving a unique purpose. Whether it's a product's ease of use, customer satisfaction, or pricing, choosing the right type is crucial. Let's explore the different types of product surveys and their specific applications:

1) Product testing survey

A product testing survey is designed to gather feedback on the functionality, performance, and overall quality of a digital product before its official release. This survey typically includes questions related to features, ease of use, and potential improvements.

Product testing surveys are conducted during the final stages of development to identify and address any issues or concerns before the product reaches the market. The goal is to ensure a seamless user experience and maximize user satisfaction.


Before launching a new project management software, a development team may distribute a product testing survey to beta users. This survey could inquire about the clarity of task management, the efficiency of collaboration features, and any glitches or bugs encountered during use.

Product testing survey

2) Product experience survey

A product experience survey focuses on capturing users' overall impressions and sentiments regarding their interaction with a digital product. It assesses the user's journey from onboarding to regular usage, aiming to understand the emotional aspects of their experience.

Product experience surveys are valuable after users have had sufficient time to engage with a product. These surveys help teams gauge user satisfaction, identify pain points, and uncover areas for improvement in the overall user journey.


After a customer has been using a fitness tracking app for a few weeks, a product team may administer a product experience survey. This could ask about the user interface, the effectiveness of tracking features, and any challenges faced during workouts.

Product experience survey

3) Product evaluation survey

A product evaluation survey is a comprehensive assessment tool that seeks to gather detailed feedback on various aspects of a digital product. This survey delves into specific features, user interface, and overall performance.

Product evaluation surveys are typically conducted periodically to gather insights for continuous improvement. These surveys help teams understand the strengths and weaknesses of their product, allowing for strategic enhancements.


A photo editing software team may deploy a product evaluation survey to users to assess specific tools, such as filters, cropping features, and export options. This feedback informs future updates and ensures the software meets users' evolving needs.

Product evaluation survey

4) Customer onboarding survey

A customer onboarding survey aims to collect feedback on the initial experience users have when setting up and familiarizing themselves with a digital product. It assesses the effectiveness of onboarding processes and instructional materials.

These surveys are most valuable shortly after a user has been onboarded, providing insights into the clarity of instructions, the ease of setup, and the user's comfort level with the product's initial features.


After a user signs up for a project management tool, the product team may send a customer onboarding survey. Questions may cover the ease of creating projects, inviting team members, and understanding key functionalities.

Customer onboarding survey

5) Ease of use survey

An ease of use survey is designed to evaluate the ease with which users can navigate and interact with a digital product. It focuses on user interface design, navigation flow, and overall accessibility.

Ease of use surveys are crucial during the design and development phases to ensure that the product is intuitive and user-friendly. Feedback gathered helps refine the interface for optimal user experience.


Before finalizing the user interface of an e-commerce app, the development team may conduct ease of use surveys. These could include questions about the clarity of the checkout process, ease of product search, and navigation through categories.

Ease of use survey

6) Customer satisfaction survey

A customer satisfaction survey gauges users' overall contentment with a digital product. It measures their satisfaction levels, identifies areas of improvement, and helps build a more user-centric product.

Customer satisfaction surveys are typically administered periodically or after significant updates to understand how well the product aligns with user expectations and requirements.


Following a major update to a cloud storage service, the product team may send out a customer satisfaction survey. Questions could cover the responsiveness of customer support, the effectiveness of new features, and the overall user experience.

Customer satisfaction survey

7) Product pricing survey

A product pricing survey focuses on understanding users' perceptions of the value provided by a digital product in relation to its cost. It helps teams determine optimal pricing strategies and identify any potential barriers to adoption.

Product pricing surveys are essential during product development and whenever there are changes to pricing structures. They provide insights into how users perceive the value of the product and whether adjustments are needed.


Before finalizing the pricing for a graphic design software subscription, the product team may conduct a pricing survey. This could include questions on perceived value, willingness to pay, and comparisons with similar products in the market.

Product pricing survey

Having covered the types of product surveys, our next focus is on creating engaging surveys that captivate your users and provide actionable feedback.

How to create engaging product feedback surveys?

Creating engaging product feedback surveys is crucial to obtaining valuable insights from users. From crafting clear and concise questions to choosing the right survey format, a well-designed survey encourages users to provide thoughtful feedback. 

How to create engaging product feedback surveys?

This section will guide you through the essential steps to ensure your surveys are both effective and user-friendly:

Step 1: Define your goals

Understanding the purpose of your product feedback survey is crucial for gathering meaningful insights.

Identify what you want to learn:

Clearly define your objectives, whether it's measuring user satisfaction, identifying feature preferences, or uncovering pain points. For instance, ask users about their satisfaction level with the latest software update or inquire about specific features that enhance their experience.

Target the right audience:

Tailor your survey to specific user segments or demographics. For instance, if you're launching a new feature, target existing users who are likely to use it. Ensure that your questions align with the user's experience with that particular aspect of the product.

Utilize data effectively:

Clearly outline how the gathered data will be used. For example, mention that the feedback will be used to enhance existing features, prioritize development, or even shape the product roadmap. This transparency helps users understand the tangible impact of their responses.

Step 2: Craft compelling questions

Creating engaging questions is pivotal to eliciting valuable feedback.

Diversify question types:

Keep users interested by using a mix of question formats – multiple-choice, Likert scales, and open-ended questions. For instance, ask users to rate the importance of various features using a Likert scale and follow up with an open-ended question for additional insights.

Focus on user experience:

Rather than solely focusing on features, inquire about how users interact with the product. For instance, ask about the ease of navigation or the clarity of instructions. This approach ensures a holistic understanding of user satisfaction.

Be specific:

Avoid vague inquiries and get granular about product aspects. Instead of asking a generic "what do you think?" question, ask for feedback on specific features, functionalities, or user journeys. This specificity provides actionable insights.

Visual enhancements:

Incorporate visuals like images, videos, or emojis to aid understanding and engagement. For instance, show screenshots of potential design changes and ask for user opinions. Visual elements break the monotony and make the survey more interactive.

Step 3: Personalize the experience

Tailor the survey experience to individual users for maximum relevance.

Segment your audience:

Send targeted surveys based on user behavior or demographics. For example, if your digital product caters to both beginners and advanced users, create different surveys to address their specific needs.

Skip logic for relevance:

Implement skip logic to bypass irrelevant questions. This ensures that users are not bombarded with queries that don’t pertain to their experience, preventing survey fatigue.

Dynamic question adaptation:

Adjust subsequent questions dynamically based on users' previous responses. This personalizes the survey experience and ensures users are only providing information relevant to their interactions with the product.

Step 4: Make it easy

Simplicity is key when designing a feedback survey.

Keep it short and sweet:

Aim for brevity; ideally, users should be able to complete the survey in 5-10 minutes. For example, focus on essential aspects of user experience rather than delving into exhaustive details.

Clear and concise language:

Use plain language, avoiding technical jargon. Simplify questions to ensure users easily understand what is being asked. For instance, replace complex terms with user-friendly language, enhancing accessibility.

Offer incentives:

Encourage participation by offering incentives like thank-you gifts, discounts, or contest entries. For example, assure users that their time is valued by providing a discount on their next subscription renewal upon completing the survey.

Mobile-friendly design:

Optimize the survey for mobile users since a significant portion of your audience will likely access it through their phones. Ensure a seamless mobile experience by testing and refining the survey layout for different devices.

Step 5: Show them that their responses matter

Demonstrate the value of user feedback and foster a sense of contribution.

Explain the purpose:

Clearly articulate why their feedback is essential and how it will be utilized. For instance, inform users that their insights will directly influence future updates, making them active contributors to the product's evolution.

Share the results:

After collecting and analyzing the data, communicate the findings back to users. For example, highlight specific improvements made based on their feedback. This transparency builds trust and reinforces the impact of their opinions.

Openness to feedback on the survey:

Encourage users to provide suggestions on improving the survey itself. For instance, include a section at the end asking for feedback on the survey's structure or any additional questions they believe would be valuable. This demonstrates a commitment to continuous improvement.

Now that we've established the foundations of crafting engaging surveys, let's dive into specific product feedback survey questions that can yield insightful responses.

15 product feedback survey questions

The questions you ask in your product feedback survey can make or break the effectiveness of your data collection. Here, we present 15 carefully curated product feedback survey questions that cover various aspects of user experience, helping you gather comprehensive insights:

1) Overall, how satisfied are you with our product? (Scale: Very dissatisfied - Very satisfied)

Understanding the overall satisfaction of users is crucial for product improvement. A simple satisfaction scale helps gauge sentiments and identify areas for enhancement.

2) How likely are you to recommend this product to a friend or colleague? (Net Promoter Score)

The Net Promoter Score (NPS) measures customer loyalty. A higher score indicates satisfied users who might recommend the product, while a lower score prompts exploration of issues.

3) What was your first impression of the product?

Examining users' initial perceptions provides insights into how well the product aligns with expectations, aiding in refining marketing and onboarding strategies.

4) How well does the product meet your needs and expectations?

Evaluating the product's alignment with user needs helps pinpoint areas of improvement and ensures continuous alignment with customer expectations.

5) What are the biggest challenges you face while using the product?

Identifying challenges users encounter sheds light on potential pain points, allowing for targeted enhancements to improve user experience.

6) Which features do you find most valuable? (Multiple-choice or open-ended)

Understanding users' preferred features helps prioritize development efforts, focusing on what adds the most value to their experience.

7) Are there any features you find unnecessary or confusing? (Open-ended)

Uncovering confusing or unnecessary features aids in streamlining the product, making it more user-friendly and efficient.

8) What features would make the product more useful for you? (Open-ended)

Soliciting suggestions for additional features helps uncover potential innovations and improvements that align with user needs.

9) How easy is it to learn and use the product's features? (Scale: Very difficult - Very easy)

Assessing the ease of use helps gauge the product's accessibility, influencing user satisfaction and reducing barriers to adoption.

10) How intuitive is the product's interface and navigation? (Scale: Very confusing - Very intuitive)

Measuring the intuitiveness of the interface and navigation aids in refining the user experience, ensuring a smoother and more enjoyable interaction.

11) Do you feel the product is priced fairly? (Yes/No + Why)

Understanding users' perceptions of pricing fairness helps in optimizing the product's value proposition and ensuring a competitive market position.

12) Would you be willing to pay more for additional features or functionality? (Yes/No + Why)

Exploring users' willingness to invest more in the product for added features guides decisions on pricing strategies and future feature development.

13) What is the most important factor in your decision to purchase this product? (Price, features, brand reputation, etc.)

Identifying the primary factors influencing purchase decisions aids in refining marketing strategies and enhancing the product's market positioning.

14) Is there anything else you would like to tell us about your experience with the product? (Open-ended)

Providing users with an open-ended space for feedback encourages them to share additional insights and concerns, fostering a more comprehensive understanding of their experiences.

15) Would you be interested in participating in future product development discussions? (Yes/No)

Asking users about their interest in participating in future discussions signals a commitment to collaboration, fostering a sense of community and involving users in the product's evolution.

Moving forward, we'll explore essential tips to ensure the success of your product feedback surveys, maximizing the impact of the data you collect.

Tips for successful product feedback surveys

Running a product feedback survey is just the first step; ensuring its success requires strategic planning. In this section, we'll share practical tips to enhance the effectiveness of your surveys:

Tips for successful product feedback surveys

1) Carefully choose what type of customer or product information you want to collect

To gather valuable insights, pinpoint the specific information you need. Focus on customer experiences, preferences, or product functionality. Avoid overwhelming respondents with excessive questions. Keep it concise and targeted to ensure meaningful feedback. Clearly define your objectives to guide participants in providing actionable insights that directly benefit product development.

2) Choose the right type and format for your survey’s specific use case

Tailor your survey format to match your goals. Whether it's multiple-choice, open-ended, or a rating scale, select a method that aligns with your objectives. Keep questions straightforward and easy to understand. Consider the respondent's time and opt for brevity without sacrificing depth. A well-structured survey enhances response rates and provides precise data, aiding in effective decision-making for product enhancements.

3) Take an omnichannel approach to your surveys

Diversify your survey distribution across channels. Utilize email, social media, and in-app notifications to reach a broad audience. This approach ensures varied perspectives and insights. Make the survey easily accessible on different devices, accommodating respondents' preferences. By leveraging multiple channels, you increase the likelihood of capturing a comprehensive range of user experiences and perspectives, enriching your understanding of the product's strengths and areas for improvement.

With the knowledge of successful survey implementation, let's transition to discussing the tools that can streamline and optimize the entire feedback collection process.

Best tools to run product feedback surveys

Choosing the right tools is crucial to seamlessly execute your product feedback surveys. In this section, we'll highlight some of the best tools available for product teams, simplifying the survey creation, distribution, and analysis processes.:

1) Blitzllama


Blitzllama stands out as a powerful tool for gathering product feedback directly within your application. Its in-product survey feature allows you to seamlessly integrate questions into the user experience. What sets Blitzllama apart is its AI analysis capabilities, which provide insightful data interpretation. The tool's user-friendly interface ensures that even non-technical team members can create and deploy surveys effortlessly. With Blitzllama, product teams can gather valuable insights without disrupting the user journey, making it an excellent choice for real-time feedback.

2) Survey Monkey

Survey Monkey

Survey Monkey remains a reliable and widely-used tool for conducting product feedback surveys. Known for its simplicity, Survey Monkey allows product teams to create and distribute surveys easily. The platform provides a range of customizable templates and question types, enabling teams to tailor surveys to their specific needs. With Survey Monkey, collecting feedback becomes a straightforward process. The tool's analytics dashboard offers clear visualizations, facilitating quick interpretation of survey results. Its versatility and user-friendly approach make Survey Monkey a solid choice for product teams seeking simplicity and effectiveness.

3) Typeform


Typeform offers a visually engaging and interactive approach to product feedback surveys. With its sleek and intuitive design, Typeform transforms the survey-taking experience into a more conversational and enjoyable process. The tool's unique question format keeps respondents engaged, resulting in higher completion rates. Typeform's analytics provide a comprehensive overview of survey responses, aiding product teams in understanding user sentiments effectively. Whether used for beta testing or post-launch assessments, Typeform's user-centric design makes it an ideal choice for product teams aiming to capture insightful feedback in a user-friendly manner.


In conclusion, implementing effective product feedback surveys is crucial for product teams. Collecting user insights directly influences product improvements. Simplify survey questions to elicit clear responses, ensuring actionable feedback. 

Regularly analyze survey data to identify trends and prioritize enhancements. Act promptly on user suggestions to enhance user satisfaction and product performance. Consistent feedback loops build stronger connections between users and product teams, fostering a collaborative development process. 

Emphasizing user-centric approaches in survey design empowers teams to make informed decisions and drive product success. By valuing user input, product teams can adapt, refine, and continually deliver solutions that resonate with their audience.

FAQs related product feedback survey

1) How to do a product feedback survey?

To conduct a product feedback survey effectively, start by defining clear objectives. Identify the specific aspects of your product you want feedback on. Choose the right survey tool, keeping it user-friendly. Craft concise and straightforward questions. Consider the timing of your survey, aligning it with key product milestones. Make the survey accessible through multiple channels. Keep it short to encourage participation. After collecting responses, analyze the data promptly to extract valuable insights. Share the findings with your product team to inform decisions and improvements.

2) What questions to ask on a feedback survey?

When formulating questions for a feedback survey, focus on obtaining actionable insights. Begin with general satisfaction queries, then delve into specific aspects like usability, features, and performance. Ask about the likelihood of recommendation to gauge overall sentiment. Inquire about areas that require improvement, allowing respondents to provide detailed comments. Use rating scales for quantitative data. Include open-ended questions for qualitative feedback. Ensure clarity in your questions, avoiding ambiguity. Strike a balance between gathering comprehensive information and respecting respondents' time by keeping the survey concise.

3) How do you ask for feedback on a product?

To solicit feedback on your product, adopt a proactive approach. Utilize various channels, such as email, social media, or in-app notifications, to reach your user base. Clearly communicate the purpose of the feedback and its importance in enhancing the product. Request feedback at strategic touchpoints in the user journey, like after a purchase or product interaction. Use polite and inviting language, emphasizing the user's contribution to product improvement. Provide a seamless and user-friendly platform for submitting feedback. Express gratitude for their time and input to encourage future engagement.

4) What should I ask in a product survey?

In a product survey, tailor questions to address specific areas of interest. Begin with a general satisfaction question, asking users to rate their overall experience. Probe into the functionality and ease of use, inquiring about specific features that resonate with them. Assess the impact of the product on their daily tasks or challenges. Include questions about customer support, if applicable. Inquire about any encountered issues and their resolution. Allow respondents to suggest additional features or improvements. Strive for a balance between quantitative and qualitative questions to gain a comprehensive understanding of user perspectives.